Challenge: Marketing?

Do we know anything about marketing? Not really. On the scale of 1-10 it's probably around 2.5, and I'm not being modest (I'm rather too optimistic). But on the other hand we think marketing is not strictly A formula, but it's so ever evolving as well. Ok, so maybe blogging right from the beginning, where we are at zero level and we all experience our adventure together, us and the readers, it might give our future customers a sense of shared success (or failure)! Let's give it a try. This now, then is our first basic challenge of marketing.